Tooth Protectors

Tooth Protectors is one of the earliest “advergames” or “promogames” – games with overt tie-ins to retail products – and one of several released that year for the Atari 2600 platform (others included M Network’s Kool-Aid Man and Purina’s Chase the Chuck Wagon.) Commissioned by Johnson & Johnson and developed by DSD/Camelot, it was the only game released for the Atari 2600 by either company.

In Tooth Protectors, the player must prevent the snack squares from reaching the row of white teeth along the bottom of the screen; repeated hits by the snacks cause the teeth to blink and disappear from tooth decay.