Everything we know: Sweet Baby CEO terrorizing Game Developers until they Embrace Political Agendas

Over the past few years, many gamers have noticed a concerning trend in mainstream video games: an increasing focus on controversial ideological themes at the expense of solid gameplay. From heavy-handed Marxist undertones to divisive gender politics, these games often prioritize pushing certain agendas over delivering engaging and well-crafted experiences. After some digging, it appears that a consulting company called Sweet Baby Inc. may be largely responsible for this shift in the gaming landscape.

In a now-deleted tweet, Sweet Baby Inc. CEO Kim Belair made it clear that the company’s purpose is to “forget about gamers entirely and terrorize video game companies.” This statement has been widely condemned by gamers and industry professionals alike. But before we get to Kim Belair and her terrorist tactics of trying to cancel all who refuse to think like her, we must understand what her company does.

Belair’s statement is a clear indication that Sweet Baby Inc. is not interested in creating games that are fun and enjoyable for players. Instead, the company is focused on using video games as a platform to promote its own political agenda.

This is a dangerous and irresponsible approach to game development. Video games should be a form of entertainment, not a tool for political indoctrination.

Sweet Baby is an absolute power horse in the gaming industry

Sweet Baby Inc. has been working behind the scenes with various AAA developers, offering guidance on narrative design and character development. However, their influence seems to have steered many games towards becoming vehicles for specific political and social ideologies, rather than focusing on what truly matters – fun and enjoyable gameplay.

As a result, players are left with games that feel more like political statements than entertaining escapes. The inclusion of these controversial themes often comes across as forced and cringeworthy, detracting from the overall experience. It’s a shame to see the gaming industry prioritizing agenda-pushing over the creation of truly great games.

Examples of Sweet Baby Inc.’s Influence

• Battlefield V: Sweet Baby Inc. consulted on Battlefield V, which was criticized for its focus on female soldiers and its portrayal of World War II.
• The Last of Us Part II: Sweet Baby Inc. also consulted on The Last of Us Part II, which was criticized for its depiction of violence and its treatment of LGBTQ+ characters.
• Apex Legends: Sweet Baby Inc. did not consult on Apex Legends, but the game’s developer has said that the company’s work on other games helped to create a more diverse and inclusive game.
• Starfield: Criticized for its lack of innovation and repetitive gameplay.
• Forspoken: Criticized for its cringeworthy dialogue and lack of polish.
• Gotham Knights: Criticized for its repetitive gameplay and lack of innovation.
• Spider-Man 2: Criticized for its lack of innovation and repetitive gameplay.
• Saints Row (2022 reboot): Criticized for its lack of respect for the source material and its repetitive gameplay.

One of the most notable examples is Suicide Squad: Kill the Justice League, developed by Rocksteady Studios. The game was criticized for its lack of respect for the source material, as well as its repetitive gameplay and technical issues. The involvement of Sweet Baby Inc. in these games has led to widespread criticism from gamers and industry professionals alike.

In the case of Saints Row, the game’s poor reception led to the closure of its development studio, Volition. This is a clear indication that Sweet Baby Inc.’s influence is having a negative impact on the video game industry.

Sweet Baby Inc.’s Philosophy

Belair’s statement also highlights Sweet Baby Inc.’s overall philosophy towards the video game industry. The company believes that gamers are irrelevant and that video game companies should be forced to create games that conform to its own narrow and divisive political agenda.

In light of Belair’s statement, it is clear that Sweet Baby Inc. should not be involved in any video game productions. The company’s political agenda is incompatible with the goal of creating fun and enjoyable games for players. Game developers should reject Sweet Baby Inc.’s services and focus on creating games that are true to their own vision and values.

Some people have had enough

Steam Curator List Tracks Sweet Baby Inc. Involvement

Steam user Kabrutus has created a Steam Curator list titled “Sweet Baby Inc. detected.” This list tracks the games that Sweet Baby Inc. is involved in and does not recommend them to followers.

Kabrutus created the list in response to the growing concern among gamers that Sweet Baby Inc. is having a negative impact on the video game industry. Kabrutus believes that Sweet Baby Inc.’s focus on promoting its own political agenda is leading to a decline in the quality of mainstream video games.

The list has been well-received by the Steam community, with many users expressing their support for Kabrutus’s efforts to raise awareness about Sweet Baby Inc.’s influence.

Sweet Baby Inc. Employee Attempts to Silence Critic

Chris Kindred, an employee of Sweet Baby Inc., has attempted to have Steam user Kabrutus and his Steam Curator list, titled “Sweet Baby Inc. detected,” removed.

Kindred took to Twitter to voice his concerns, stating that the list violates Steam’s code of conduct. He urged others to report the group and its creator, Kabrutus.

Kindred took to Twitter to voice his concerns, stating:

“The Steam curator harassment group, Sweet Baby Inc detected, is led by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.”

Kindred then urged others to report the group, saying:

“Anyway, report the group.”

He concluded with:

“And report the creator since he loves his account so much.”

Kindred’s actions are a clear attempt to silence a critic of Sweet Baby Inc. He is trying to use Steam’s reporting system to remove a list that is critical of his company.

This is a dangerous and unethical tactic that up until recently has worked to cancel those who do not agree with the authority figureheads of the tech industry. It is essential that gamers be able to voice their concerns about the video game industry without fear of retaliation. But once we start digging, it really does get much worse.

Sweet Baby Inc. CEO’s Bullying Tactics Exposed

People have uncovered video clips of Sweet Baby Inc. CEO Kim Belair that show that bullying and terrorizing tactics are nothing new to the company.

In a clip from a game developers conference, Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and “diversify” game projects that she feels are problematic:

“Terrify them” aka threaten them with the anger of the cancel culture mob.

Belair’s Tactics Are Unethical and Unprofessional

Belair’s tactics are unethical and unprofessional. She is using her position of power to bully and intimidate game developers into making changes to their games that they may not agree with.

This is a dangerous and harmful practice. It stifles creativity and innovation in the video game industry.

The Co-Founder of Sweet Baby Inc Kim Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and "diversify" game projects she feels are problematic – "Terrify them" aka threaten them with the anger of the cancel culture mob. pic.twitter.com/eFJZeKqSZd

— GamesNosh (@GamesNosh) March 4, 2024

Kim Belair, CEO of Sweet Baby Inc., has made a number of statements that have only served to make matters worse for the company.

In a full clip from a recent game developers conference, Belair said:

“Create moments that are intentionally targeted and designed to create joy in the marginalized. They are going to appreciate this on a level that your core audience won’t, but it doesn’t mean you’re going to exclude your core audience.”

Belair also said:

“Don’t fall into this trap that I think a lot of people fall into, which is they think, ‘Okay, don’t worry.’ We can include everyone by making this like a single default universal experience that is universally representative. Because usually, like all that means, as it did in the dating example, is that you’re aiming at your core demographic and you’re probably invisibly leaning towards the dominant societal voice, even if you don’t realize it. Um, and if you’re in development and you are part of that dominant voice, you’re like a cis-hetero white dude or just adjacent to that, do not wait until the end to call your consultants. Bring them in at the beginning.”

And finally, Belair said:

“And instead of asking them, ‘Hey, is this very racist thing we did very racist or is this deeply offensive thing we did deeply offensive? Are you hurt by it?’ Ask them what they want to see. Like, ask them what would thrill them, what would bring them joy. And if you have a team lead, put that request to them very, very early. If you’re a creative working in AAA, which I did for many, many years, put this stuff up to your higher-ups. And if they don’t see the value in what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.”

Belair’s Statements Are Divisive and Harmful

Belair’s statements are divisive and harmful. She is essentially saying that game developers should prioritize the feelings of marginalized groups over the feelings of their core audience.

This is a dangerous and irresponsible approach to game development. It is likely to lead to games that are preachy, didactic, and unenjoyable for the vast majority of players.

Defending this nonsense and doxxing people into compliance

Earlier today, Kotaku published an article defending Sweet Baby Inc. and claiming to set the record straight and educate video game fans who don’t understand what the company does. The author, Alyssa Mercante, argues that Sweet Baby Inc. is simply helping game developers to create more inclusive and representative games. But all she has done sp far is attempt the  doxxing the Sweet Baby Inc. detected Discord community, which is a group of gamers who are critical of Sweet Baby Inc.’s influence on the video game industry. Just look at her discord logs.
Kotaku’s Defense of Sweet Baby Inc. Is Misguided

Kotaku’s defense of Sweet Baby Inc. is misguided. The company is not simply helping game developers to create more inclusive and representative games. It is using bullying and intimidation tactics to force its own political agenda on the video game industry.

Gamers and industry professionals must stand up to Sweet Baby Inc. and its ilk. We must demand that video games be created by and for gamers, not by political activists.

But at the end of the day everything leads back to Sweet Baby and Bellair.

Kim Belair, the CEO of Sweet Baby Inc., is a controversial figure in the video game industry. Until recently, little was known about her outside of activist circles. However, her recent speeches and writings have brought her into the spotlight.

Belair has spoken about her background at gaming conferences, including GDC in 2019. In her speech, “Now You See Me: Representation as Innovation,” she discussed her experiences as a marginalized person in the video game industry.

Belair’s views are controversial. She has been accused of narcissism, racism, and using intimidation tactics to force gaming studios to adhere to her political agenda.

Belair has been accused of using the threat of cancel culture to bully game developers into making changes to their games. She has also been accused of using her position at Sweet Baby Inc. to pressure game studios into hiring more diverse employees.

Kim Belair is a complex and controversial figure. Her views and tactics have been criticized by many in the video game industry. However, she remains a powerful voice in the industry, and her influence is likely to continue to grow. It is in our opinion that people like her are dangerous to the industry. We will leave you with some of her more famous quotes, as well as a gallery of her tweet ramblings.

“In the past few days, across two different industries, I’ve been aware of at least four of the men now being rightly outed as predators. They are men I’ve tried to warn others about, whether in whisper networks or through the “correct” channels. Many marginalized and mistreated friends or colleagues have listened. But a vast majority of more privileged people, many of whom would happily identify as allies and friends of mine, have ignored or dismissed these warnings in favour of comfort. To avoid conflict. And there is something that happens when your voice is unheard. I’ve seen it happen to so many victims, witnesses, advocates and genuine allies. You scream so loud and long, you do all the “right” things that they tell you will work, but eventually you see it isn’t going to help. YOU aren’t going to help. And maybe you shouldn’t have tried. Because slowly, over days or weeks or years, you realize that many of the people you tried to warn have decided that you, the disturber, must be the problem. After all, you have asked them to change, to get into fights, to upset the balance, to do work. Meanwhile, the predator has been nothing but kind to them. He asks nothing. He smiles and laughs with them. Plays with them online. Offers gifts. What do you bring but trouble?

At best, these “allies” will make a weak concession: they will not speak about this man when they are in your presence, they will not invite him to events if you are attending, but… really everyone likes him. Isn’t it easier to not invite you? They’ll never notice that, in their circles, the same group of men is always there, but strangely the women keep changing. (Other marginalized identities? Oh, they never got the invite.) Of course, you keep trying, but you aren’t in those rooms anymore, aren’t invited to the same events. And so all you can do is watch as the number of people willing to listen dwindles, and the predator gains allies, followers, friends. One day, you realize you’ve lost. People aren’t going to listen. And you’ve told enough of the wrong “allies” that they’ve helped make the predator stronger, by virtue of feeding his knowledge of what people know of him. But once you’ve lost, something else happens. You watch people celebrate the predators, praise and amplify them. Sometimes people you looked up to. Sometimes people you warned. And you begin to wonder, was I wrong? You’ve been gaslit so long that you do it to yourself.

You know that your friend champions justice, speaks out about abuse, claims to abhor predators… So if they aren’t doing anything about this… maybe you were wrong. Maybe the abuses you spoke about weren’t really that bad. Maybe you really ARE dramatic, bitter, unforgiving.So finally, when weeks like this arrive, thanks to the courage and strength and fury of victims, there is no vindication. There is only the exhausted soreness of how long it took, the vague guilt that you could not do more, and the fear that those speaking out will be vilified.There is also anger. Fury. At the predators, yes, but you’ve held that for years. Now it spreads to the friends and colleagues, the “allies” you see feigning shock and dismay when you remember the coffee breaks spent telling them to please, please listen and do something NOW.Now they ask “what can I do?” but it’s only for the moment, to soothe you, and not for the months and years they spent brushing the truth aside. Emptily, they say “we have to do better”, but it is without apology for all the ways they helped make things worse.I am furious and I am tired and I am broken in many ways from being hurt, betrayed, dismissed. A thousand cuts. I share this feeling with so, so many. But the only thing I can do, and what gives me the energy that pain has taken, is help.”

-Kim Belair

Lord help us all!

Thoughts on all of this? Please sound off in the comments.