What are your thoughts on how the Super Nintendo’s look was changed from the Sup…

I like both versions to be honest.

“What are your thoughts on how the Super Nintendo’s look was changed from the Super Famicom in Japan?

I remember there being a small bit of controversy, with readers writing into magazines about how boxy and ugly the US design was from the Japanese model. And frankly, it never really bothered me back then.

And while it doesn’t really bother me still, I do have to wonder why they went with this look, as I honestly think the Japanese design is more rounded and pleasant. I seem to remember reading once that the people at Nintendo of America thought the Super Famicom looked like a loaf of bread or something. I don’t see that at all. It looks quite sleek to me.

Whatever it looked like, it was an awesome console.”


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The Backfire Effect As funny as the ads seemed in the moment, many players and parents found them off putting. Not everyone wanted to open a gaming magazine only to be blasted by the smell of spoiled food or worse. While the gag fit EarthBound’s tongue in cheek tone, it did not make the game’s actual strengths clear. Instead of explaining its charming writing, modern setting, and unique battle mechanics, the marketing painted the game as a gross out comedy that did not match its true personality. The campaign also struggled because it targeted the wrong pain point. RPG fans were ready to embrace new titles after Final Fantasy III and Chrono Trigger, but Nintendo’s push for EarthBound downplayed that community and instead tried to lure kids who preferred Mortal Kombat or NBA Jam. As a result the game’s advertising appealed to an audience unlikely to stick around while alienating the players who might have loved it most. Even in hindsight the scratch and sniff gimmick feels more like a prank than a promotion. It got attention, but not the kind that converted into purchases at the register. Legacy of a Smelly Campaign EarthBound’s sales were disappointing for Nintendo, and many analysts point to its marketing as one reason why. The game itself went on to become a cult classic, beloved for its heartfelt story, quirky dialogue, and unique suburban setting. But in 1995 its first impression was defined by scratch and sniff jokes rather than its creative brilliance. Today the “This Game Stinks” campaign is remembered as both a curiosity and a cautionary tale. It shows how risky advertising can overshadow the very product it tries to sell. Fans still bring up the ads in retrospectives, often with a mix of laughter and disbelief that Nintendo ever thought it was a good idea. In the end EarthBound outgrew its smelly reputation. Thanks to word of mouth, emulation, and re releases, it is now regarded as one of the finest RPGs of the 16 bit era. But the scent of its original marketing campaign will always linger as one of the strangest footnotes in video game history.

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16 comments

  1. Our PAL Snes’ in Australia and Europe are identical to Japan and I have always been intrigued by the US models and the purple colour scheme and the boxy square cartridges!

  2. I believe I read awhile back somewhere it was to make sure you couldn’t store food on top of it easily, drinks especially.

  3. It still doesn’t bother me, I’ll take either.

    I did get one of each controller when I bought my 8Bitdo controllers for my SNES classic

  4. To me it looks like it came out in early to mid 80s. Recently I was deciding on ordering an original SNES from Ebay. I’m from Europe, the European SNES looks exactly like the Japanese Famicom, but I don’t like the 50Hz PAL speed of games, so when it comes to NES and SNES games I always prefer US ports. So the dilemma was between a US SNES and a Super Famicom because they’re both NTSC. I chose the SFC solely for its look. How shallow am I. 😁

  5. I honestly really like both designs. The US version is more nostalgic to me of course, but the JP/EU version is also pretty sexy. Always loved the colored buttons

  6. I know the controller buttons were changed to make two buttons concave, because it made them easier to find by touch alone. Which I do prefer. As far as the button colors, I guess they were changed to match the system colors.

  7. I think the PAL version is nicer but there’s something about the purple that screams early 90s

    I’m pretty obsessed with modern handhelds from Retroid and Anbernic, and my favorite colorways are the purple SNES and GameBoy inspired models.

  8. Nintendo of America wanted something “special”, angular like a gunship. 😉

  9. Over here in Europe we had the Rounded version (bottom picture) when I first saw the American version I thought it was some sort of cheap knock off version! No idea why they changed it for US….

  10. 30 years ago I thought: The SNES is uglier, but some day when I’m no longer expecting the look of the Super Famicom I’ll come to appreciate how it looks.

    It’s still ugly. They should have gone with the Super Famicom.

    Why is it they took one of the most gorgeous systems out there and changed it for the US market, yet took the N64 as-is?

  11. I was 12 when SNES first came out. I honestly didn’t care what it looked like.

  12. I used to like the Japan/PAL design more, but I’ve grown more fond of the NA version over the years, and like the concave X and Y buttons on the NA version, but like the colors on the Japanese model better.

  13. Being European i feel that the US redesign is super weird and lacks the original’s charm.

    In a similar vein, I think Mega Drive was a cool video-gamey name for the time while Genesis was trying too hard being a god damn out of place biblical reference.

    But we also got Lylat Wars instead of proper Star Fox, and ya know what? That’s cool too.

  14. I didn’t know what a famicom was when the snes came out so I didn’t know any better but the US snes is one of the ugliest consoles Nintendo ever made.. though in hein sight, the famicom and top loader nes where pretty ugly compared to other consoles that came out

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